UX When Every Second Matters
For the “Find a Friend” project, we designed UX not for aesthetics, but for real stress: losing a pet. So we built the flow with as few steps as possible, with no unnecessary friction.
In the “Find a Friend” project, we designed UX not “for aesthetics,” but for real stress: losing a pet. In that moment, people do not want to go through a 12-screen quest — they need to post a listing right now.
So we kept the flow to the minimum number of steps: photo → geolocation → description → publish. No extra friction, as we like it in the era of AI-first products.
What we added on top:
- AI recognition from a photo — automatically identifies the breed and visible traits
- geotag — so people search not “somewhere in the city,” but nearby
- fraud protection — if someone “finds” someone else’s purebred pet, the owner goes through verification using photos taken before the pet went missing
In short, we removed everything that gets in the way at a critical moment: fewer fields, less panic, better odds of a happy comeback. UX here is not about pixels — it is about helping when life suddenly ships a bug.