3D kitchen configurator in the browser — no more “I’ll call the designer now”

In KitchenCraft, we built an interactive 3D configurator on Three.js / Babylon.js: users can rotate the layout in the browser, change materials, front panels, and appliances, and see everything happen in real time with photorealistic rendering.

In practice, this is the UX that e-commerce needs right now: less “imagine how it will look,” more “here is your kitchen, almost assembled already.” On top of that, the configuration can be exported into an order — with all selected parameters. And yes, we also added bathroom selection there, so the upsell wouldn’t feel like “buy this too,” but would be built in naturally.

The result was +45% conversion to leads compared with a standard catalog. When a person sees their own project, sales start working without any voodoo. As they say, WebGL is no longer just a toy — it’s a business tool.